Importance of Wine in Italian Culture
Wine accounts for approximately two percent of family expenditure in Italy. It is an alcoholic beverage that is consumed often along with meals. Women drink only on special occasions and lesser quantity than men. Wine is an important dietary supplement providing additional calories to the economically weaker sections of Italian society. Most Italians prefer to drink wine along with family in the comfort of their home.
Conspicuous Presence
Northwestern part of Italy comprising places like Milan, Turin, Stresa, Como, Genova, and Portofino consumes large quantity of wine compared to the other regions. Wine consumption is widely prevalent in Italian society cutting across gender, class, and occupation. Most Italians consider wine as nourishment.
Italy is home to the Vatican City and has a huge population of Roman Catholics. Wine is an inevitable part of most religious ceremonies and festive occasions. The cool climate in the northern part and warm sunny weather in the southern part of Italy make it an ideal place for cultivation of nearly two thousand varieties of grapes.
Wine industry provides employment to a large section of population in all the twenty regions of Italy. It is also a huge source of revenue for the Italian government. Tuscany in particular is home to large vineyards and viticulture is an integral part of the life of most Italians. Tour operators include vineyard visits in their itinerary to enable a visitor to experience firsthand the importance of wine in Italian life and culture.
Italian wine is available in a plethora of colors, flavors, and tastes. Each region has a distinct wine culture that depends on the soil, climate, and quality of grapes available in that area. Italians use wine as a gift, nutritional supplement, beverage, and sacred drink in religious occasions. It would be an understatement to say that Italian culture would be so much poorer without wine.





